Hi.

I’m Stu, a creative/consultant, who specialises in developing the tone of voice for global brands, while providing a strategic springboard to help them grow.

I work with Founders, CMOs and agencies who want proven leadership, no strings attached. Helping dig for the true DNA of a brand, create a campaign or platform, guide a team internally, win a pitch or simply act as a trusted pair of eyes.

Note, I grew up playing football but failed as a professional which taught me that I may be better writing about sport, so ended up running Nike and adidas, agency side, among a spectrum of other categories; from tech innovation to automotive, fashion to FMCG and huge social networks.

Sport also showed me the strength of teamwork. Many thanks to everyone who contributed to the work on this site. Alongside my old Watford tutor, Tony Cullingham, who taught us to never be boring. Rest in preposterousness TC.

I originally cut my teeth at TBWA on PlayStation. Then Wieden + Kennedy London and Portland as a CD for a decade. Plus a stint in the Amsterdam office making Write The Future for Nike with Oscar winning film director Alejandro Gonzalez Inarritu.

While in the US I ran the Facebook brand helping the world’s biggest online community grow to over a billion users by celebrating the value of Friends. I was also in charge of Powerade, working with NBA legend LeBron James, plus originated the brand’s ‘Just A Kid From Somewhere’ campaign.

I came back to Europe to be an ECD at 72andSunny Amsterdam, helping oversee a breadth of work and grow a diversely talented crew of 200. This included extensive work in China and Asia, while overseeing Samsung Mobile and adidas.

I left 72 to help build a sports brand from scratch in the form of H&M MOVE, featuring fitness icon Jane Fonda.

I enjoy partnering with a network of people and places between the EU/US/UK. Happily working across timezones, such as with the beautiful bunch at Flower Shop NYC.

In 2025, I spent six months as an ECD at Uncommon Creative Studios in London for EA SPORTS on the successful launch of FC26.

Before stepping into the brand x entertainment space, as CCO of Alien Baby, founded by Paula Bloodworth and Idris Elba.

I always aim to make culturally impactful ideas that earn eyeballs and drive conversation, as well as business forward. Creativity fuels the bottom line.

Awards aren’t my motivation but have been lucky to win Best In Show or Gold at all the major shows globally, including the Cannes Lions Film Grand Prix.

I’ve also had the novelty of the most watched campaign on YouTube plus the most shared, back to back, racking up hundreds of millions of views in the process, as well as featuring in TIME Magazine’s greatest ideas annual list. My work has appeared on TV as headline news and in MOMA’s collection.

Writing is my passion with a side order of craft.  Please reach out if you need a hand with a brand or want to make something iconic together.